Ilene Richardson brings extensive experience as an award-winning multi-platform producer with credits in television, advertising, and web content production. A Clio-award winner, she was an early adopter of web-based innovations in advertising, producing one of the first online viral campaigns. Her firm Imaginary Content specializes in expert content creation across various platforms – from global eCommerce to broadcast, commercial, and video. Imaginary Content is the AOR for Kraft Heinz, producing more than 50,000 digital assets across their CPG products including Heinz Ketchup, Planters Peanuts, Lunchables, Philadelphia Cream Cheese, and many more.